Effortless referrals. FavRav is a fully managed service that enables any size business to use social media platforms to generate referral business from their existing customers. Occupations like real estate agents, plumbers, hair dressers, babysitters, tutors, landscapers, tax preparers, and lawyers are good examples of what the application is best suited to refer. Essentially, it generates new referrals through word of mouth advertising for local businesses.